Do you know what automation in SEO means? If not, you do not have to worry as you are at the right place. This article will not only help you know its meaning, but it will also help you understand its benefits.

Automation in SEO allows people to manage their business listings, gain insights on conversations, post on social media, and tract data. Statistics indicate that about 93 percent of all traffic arises from a search engine. Although marketing is an important activity in any business, it shouldn’t take much of your time.

What You Need to Know About Automation in SEO

Automation in SEO will help you save time. SheerSEO, an SEO software, collects data from Google Search, Google Search Console, and Google Keyword Planner, and provides easy-to-read reports on your site’s search engine rankings.  Thus, you will have plenty of time to work on other aspects of digital marketing that require manual performance.

Furthermore, automated SEO software can be helpful when it comes to matters like:

  • Updating the business listings
  • Compiling information from different sources
  • Posting pre-scheduled social media posts

Benefits of Automation in SEO

There are many different benefits of SEO automation. In this section, we’ll discuss some of its advantages.

  • Improves productivity

Relying on automation will definitely enhance the productivity of your business. Some of the reasons that will lead to this condition are listed below.

  • Campaigns as well as social media posts can be performed in advance, but they have to be posted every day.
  • The staff will have plenty of time to perform other tasks.
  • It does away with the repetitive tasks.
  • Maintains consistency

Another important thing about automated marketing is that every marketing effort is always consistent with the previous one. Consistency is a vital part of every company’s brand. In addition to the aforementioned benefits, automation eliminates human error and other related problems.

  • Enables businesses to reach their unique customers

The good thing about automation is that its capabilities are many. Through their features, you can create restrictions to help you separate customers automatically rather than doing it manually based on their preferences and needs. With the right information, you can reach customers with marketing messages which are relevant to customers’ preferences, needs, and behaviors.

  • Increases conversations and leads

Through automation, more marketing campaigns can be released to the target audience at once. In simple words, it allows you to create more marketing campaigns which are directly targeted to a particular group of customers. Creating great content can also help increase conversations and leads.

  • Helps you get higher profits and customer retention

Acquiring automation software is actually not a simple process. It requires time and money. However, the good thing is that the final result will actually outweigh the starting costs.

Increased automation will not only help you know the likes of your customers, but it will also help you know the people buying the products. With this in mind, you will be able to concentrate your energy on people who are interested in your products.


Information provided above proves that automation in SEO is important to every business. Tasks such as auditing landing pages, checking your website for duplicate titles and subscriptions, and investigating backlink profile quality can take several hours of your time. However, through automated marketing, you can do them within a short period of time.